If you have been following my blog or Youtube channel from way back in the day when I first started, you might recognize the cult favorite It Cosmetics Brow Power Universal Eyebrow Pencil ($24.00). This used to be the only brow product I wore from 2011 threw 2014, pretty much until I started trying other brow products to review and feature. It is an honestly universal shade of taupe that can be sheered down for blonde or grey hairs or built up for red or brown or black hairs. It also lasts forever! My last full size one lasted me till 2015, that's like four years worth of product, maybe two years if you fill in your brows every day. I also LOVE the spoolie end, it aids to blend out the pencil lines into a softened natural look.
"Developed with leading plastic surgeons, our proprietary anti-aging technology infuses a blend of brow-conditioning ingredients including Saw Palmetto, Nettle Extract, Green Tea, Biotin, Lecithin, Vitamins A, C, E, Grape Seed and Panthenol. Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. Paraben-free, Fragrance-free, Phthalate-free and Sulfate-free. Full brow lift guide included with each pencil.
IT Cosmetics® has partnered with the American Cancer Society’s Look Good, Feel Better program and for every Brow Power® pencil sold, one is donated to go to help women face the effects of Cancer with Confidence!"